Billabong’s Video Series, PathFinder, showcases the stories of normal individuals who brought the outdoors into their lives. Each episode will tell a short story about a person, their lives before and after they embraced the outdoor experience in their day-by-day.  The objective is to show and inspire similar individuals with the ones on the video to make some time to go outside. 

PathFinder will work alongside well-known outdoor gear stores: REI, Patagonia and North Face, by providing them with product placement and advertising opportunities and a chance to showcase their customers stories.