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Our Future Prospects
Envisioning our new potential

Once mainly a clothing and apparel brand, Billabong now embraces its new mission andperspectives. We hope that with these new expansions to encourage individuals of all ages, different backgrounds and gender to carve some time out of their busy schedules to experience the benefits of going outside.

PR/EVENTS AND MEDIA
M1  Wilderness Trailblazer

 

M2  Photography Competition

 

M3  Skin Care Pop Up Store

RETAIL/SERVICE AND PRODUCTS
R1  Explorer Starter Pack

 

R2  Adventure Planning

 

R3  Go Outside Reminder APP

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R4  Clean Gear

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R5  Sun Powered Wearable

 

R6  Collectable Destination Watches

 

R7  Portable Hammock

 

R8  Skin Care Products

 

R9  Outdoor Health and Wellness
 

COMMUNITY OUTREACH
C1  PathFinder Video Series

 

C2  Annual International Trip

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EDUCATIONAL SERVICES
E1  Wild Knowledge

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E2  Open Air Academy

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E3  Managing Your Time

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E4  Workshop on Outdoors First Aid

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PR/EVENTS AND MEDIA
Wilderness Trailblazer
An outdoor skill competition made up of several quick tasks that need to be completed on a certain time frame and that will be judged by well-known outdoor athletes. Contestants will compete for several prizes, the 1st place will receive a part money award, a shopping certificate on outdoor gear shops (REI, Patagonia and North Face), an interview with Go Outside Magazine and to be part of Billabong’s PathFinder Video Series. The following prizes will be formulated accordingly.
A photography competition based in a scenic outdoor location where Billabong Explorer’s, athletes and brand users, can submit their best photos clicked during one of their outdoor adventurers. The main event will be the judging of the photos, while mini expositions, gear swap and flea market happen.
Photography Competition
Skin Care Pop Up Store
Billabong’s new Skin Care Pop Up Store will be located on busy downtown and business centers to showcase its Skin Care Products, offer free samples and quick tutorials on how to prevent exposure to harmful elements while being outdoors.
RETAIL/SERVICE AND PRODUCTS
Explorer Starter Pack
A tailored explorer kit that comes with everything that particular individual will need for his/her new outdoor adventure. Ranging from water bottle, to clothes, gear, entertainment and safety devices.
Similar to a travel agent who books your next vacation, this service will focus on booking your upcoming outdoor experience. This will help keep the user engaged and excited about experiencing the outdoors, as well as helping organize and set up the most convenient time for each user to go outside. The service will also learn from the user’s history and suggest new nature explorations.
Adventure Planning
Go Outside Reminder APP
Billabong’s “Go Outside” APP is an application designed to remind its user of any previous planned outdoor activities or to suggest new events that might be happening around the user. It also gives tips, weather forecast and location services.
Clean Gear
Billabong’s Cleaning Service will provide a pick up and drop off grooming, repair and cleaning to our Explorer’s clothes. Ranging from a wide selection of services: broken zipper or button, muddy boots or stained jackets, and etc.
Sun Powered Wearable
Reminders to get out of sofa or work chair  are always welcome and always in shortage, which is why Billabong’s new wearable gadget (a simple but aesthetically pleasing, bracelet) will work as a secondary reminder to its user that it’s time he/she go outside. The bracelet will start changing colors once its amount of sun exposure decreases.
Collectable Destination Watches
Once a Billabong customer has accomplished a certain number of outdoor activities planned by “Outdoors Adventure Planning - Hit the Road Jack”, he/ she will receive a collectable custom made wrist watch. Each watch will have design elements that portray their chosen favorite outdoor activity so far. A small reminder to make time for nature. 
Clean Gear
Nothing to remind us more of being outside and being relaxed than a Hammock. Billabong will create it’s first portable hammock. Easy to set up and hang anywhere, so that even though you don’t have a long lunch break at work or school, you can hang your hammock anywhere under a tree with your feet in the grass.
Being outdoors is fun, but it also exposes the body to many harmful elements. Billabong will launch its own line of Skin Care products for individuals of all ages and skin types to help protect your body from long and short term effects. From sunscreen to allergies and insect bites.
Skin Care Products

Outdoor Health and Wellness
Billabong will offer quick health and body recovery sessions for its most valuable customers. The service will offer a range of benefits, from deep tissue massage, acupuncture, to body “building” and conditioning for planned long exposure to the outdoors.
RETAIL/SERVICE AND PRODUCTS
Explorer Starter Pack
A tailored explorer kit that comes with everything that particular individual will need for his/her new outdoor adventure. Ranging from water bottle, to clothes, gear, entertainment and safety devices.
Similar to a travel agent who books your next vacation, this service will focus on booking your upcoming outdoor experience. This will help keep the user engaged and excited about experiencing the outdoors, as well as helping organize and set up the most convenient time for each user to go outside. The service will also learn from the user’s history and suggest new nature explorations.
Adventure Planning
Go Outside Reminder APP
Billabong’s “Go Outside” APP is an application designed to remind its user of any previous planned outdoor activities or to suggest new events that might be happening around the user. It also gives tips, weather forecast and location services.
Clean Gear
Billabong’s Cleaning Service will provide a pick up and drop off grooming, repair and cleaning to our Explorer’s clothes. Ranging from a wide selection of services: broken zipper or button, muddy boots or stained jackets, and etc.
Sun Powered Wearable
Reminders to get out of sofa or work chair  are always welcome and always in shortage, which is why Billabong’s new wearable gadget (a simple but aesthetically pleasing, bracelet) will work as a secondary reminder to its user that it’s time he/she go outside. The bracelet will start changing colors once its amount of sun exposure decreases.
Collectable Destination Watches
Once a Billabong customer has accomplished a certain number of outdoor activities planned by “Outdoors Adventure Planning - Hit the Road Jack”, he/ she will receive a collectable custom made wrist watch. Each watch will have design elements that portray their chosen favorite outdoor activity so far. A small reminder to make time for nature. 
Clean Gear
Nothing to remind us more of being outside and being relaxed than a Hammock. Billabong will create it’s first portable hammock. Easy to set up and hang anywhere, so that even though you don’t have a long lunch break at work or school, you can hang your hammock anywhere under a tree with your feet in the grass.
Being outdoors is fun, but it also exposes the body to many harmful elements. Billabong will launch its own line of Skin Care products for individuals of all ages and skin types to help protect your body from long and short term effects. From sunscreen to allergies and insect bites.
Skin Care Products

Outdoor Health and Wellness
Billabong will offer quick health and body recovery sessions for its most valuable customers. The service will offer a range of benefits, from deep tissue massage, acupuncture, to body “building” and conditioning for planned long exposure to the outdoors.
COMMUNITY OUTREACH
PathFinder Video Series
Billabong will partner up with the following gear stores: REI, Patagonia and North Face with the objective of providing them with product placement opportunities and advertising, in exchange for funding and partnership on Billabong’s new Video Series PathFinder. Which will consist of short videos that tell the story and adventures of once “normal, 8-5 hour job”, individuals who managed to bring the outdoors experience into their busy lives.
Billabong’s long term brand users will recieve a chance to win a international payed trip to an unknown part of the world where they can experience a different type of outdoors than the one they are currently used to. Billabong will provide transportation, accomodation, basic meals and activities with the option of extras.
Annual International Trip
EDUCATIONAL SERVICES
Wild Knowledge
Workshops and crash courses on interesting nature and survival knowledge. The experiences range from: edible and medicinal plants and herbs; shelter construction; navigating with maps, compasses and the stars; danger signs and help signals, etc.
A school that offers certification and introductory courses for those who are looking to learn more or specialize in outdoor sports. The classes range from hiking, rock climbing, BMX, Paragliding and much more.
Open Air Academy
Managing Your Time
Time management is a skill few people possess these days, and to be able to incorporate leisure time and time to explore nature is an even bigger challenge. Which is why Billabong will offer time management workshops for all aspects of our user’s lives.
Billabong’s believes that being safe and prepared for any occasion is essential, especially when it comes to knowing the basics of first aid while being outdoors. You never know what might happen even on a simple outside excursion. This quick workshop will teach the basics of first aid even for those you don’t carry a emergency kit around.
Outdoors First Aid Workshop
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