Our Brand's New Universe

Our process in creating a new Billabong

After a very extensive creative and emotional visual analysis which led to our re-branding, a new Billabong is born. Take a closer look and get to know the new us a little better.

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VISUAL STRATEGY GUIDE

VISUAL DEVELOPMENT GUIDE

VISUAL STANDARDS GUIDE

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This volume displays the history of our brand and what make us different from other companies. From here we developed a new vision for our brand’s future.

This volume displays the creative process and design visual thinking behind the creation of our new logo from process sketching and distillation.

This volume displays our brand's new visual guidelines. It shows the new characteristics and specifications of our visual system.

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